The Congress Centre is named after Ferdinand Anton Ernst Porsche, the son of automobile pioneer Ferdinand Porsche who took charge of his father's company in 1951.
Having covered the Ferry Porsche Congress Centre (FPCC) since its opening in July 2007, we’ve long been fans of this beautiful and innovative building.
Even during construction we lauded it as a perfect example of how the exhibition industry is becoming more creative and more daring in its thinking. This was a facility that disproved the conventional wisdom that conventions had to take place in bloated exhibition centres located in unlovely sites of long established cities.
Our analysis proved correct…
The Ferry Porsche Congress Centre is in direct contrast to the gigantic halls that you may well be used to – and which continue to do very nicely, thank you. The finer point about the FPCC isn’t about competition, it’s about contrast - rather like comparing - well, the Porsche 997 with a 57 tonne MAN truck. One of them is built to impress with its pace, performance, and drop-dead gorgeous good looks, while the other – well, you get the idea…
The Congress Centre is named after Ferdinand Anton Ernst Porsche, the son of automobile pioneer Ferdinand Porsche who took charge of his father's company in 1951. Ferry Porsche transformed the Porsche into one of the world’s most recognisable brands; a byword for style, luxury, reliability, and success. Rather like the eponymous convention centre.
The FPCC’s low-slung clean lines coolly clad in limestone cover 1,400 square metres of flexible floor space and come as a breath of fresh air to exhibitors and delegates alike. Up to eight rooms are available as separate units and 700 visitors can be accommodated seated at tables. Alternatively, the FPCC staff can arrange seating in serried ranks for a maximum of 1,000 delegates.
Seamlessly integrated into the richly medieval town of Zell, the facility is blessed with an unrivalled alpine backdrop and ringside view of the Zeller See, the adjacent 4.5km long lake. Only a short walk separates you from a shopping tour in the warm sun after an event at the convention centre. You needn’t worry about finding a place to rest your heads at night, either – there are 4,100 beds available in hotels and guesthouses locally – almost half of them in the four and five-star luxury category.
Beside the jaw dropping architecture, retail therapy, and mesmerising local landscape, however, the FPCC has one final trick up its sleeve: an 800-square-metre open-air area which can be used to fuse all the elements on hand together. Cutting edge design and jagged mountain scenery combined al fresco is a package that can’t fail to impress even the most congress-jaded client.
Naturally, a facility blessed with the good looks of the FPCC in a location like this has broad appeal. In fact, events here are just as likely to be bookended by tradeshows promoting on-piste and on-trend ski and snowboarding fashions as they are global property sales and marketing conferences.
The FPCC’s Managing Director, Alexander Höller, is justifiably proud of what’s on offer: “Congress, training event, and a casual get-together - when an event is supposed to fulfil several purposes, flexibility is what counts,” he explains.
The FPCC makes the most of its incredible surroundings - that is beyond doubt. But even though it lies far from the madding crowd, it world be a mistake to suggest that the facility is remote. Zell lies just 80km from Salzburg – less than an hour by car along the speedy and efficient Austrian motorway system. It doesn’t take much longer, in fact, to reach Munich. The Italian boarder lies less than 100km away, and Zurich can be reached in three hours. With a nod to the superior road network in these parts, the congress has an integrated underground car park with room for 400 cars.
Train passengers are just as well catered for since the Congress Center is just a two-minute walk away from the station. Zell also has its own airfield, allowing for a comfortable arrival in private aeroplanes or helicopters. Alternatively, if that all seems a little too Bond Villain for you and your organisation, the international airports of Munich or Salzburg are both well catered for by scheduled airline services and provide convenient access from across Europe and beyond.
From choice mode of transport to choice destination, with the Porsche name behind it, the FPCC was always going to be right on the money...