Hamburg Marketing GmbH’s mission
Hamburg Marketing GmbH (HMG) develops, steers and communicates the Hamburg brand. For this purpose it closely intermeshes the target-group-related activities of the additional companies active in marketing Hamburg. Both within the metropolitan region and nationally/internationally, the aim is offensive presentation based on the Hamburg brand of the positive location factors shared by the metropolis and the metropolitan region.
The basis for this is formed by the positive attributes of the Hamburg brand that HMG renders serviceable for the work of the companies in marketing Hamburg. The aim is to boost national and international awareness of the Hamburg brand and to promote perception of the attractiveness of the location.
17 October 2011